OVER half of Brits in relationships spend less than £10.00 on their Valentine, a study found.
Research by Bloom & Wild found the average Valentine’s Day spend may be £52.00 but 28 per cent spend nothing at all.
Couples in Yorkshire spend the least on their other half on Valentine’s Day with the region paying out just £16 on a gift.
Lovebirds in East Anglia were similar on their attitude to the day with an average budget of £18.50 – with the East Midlands spending slightly more at £24.
Bloom & Wild’s survey also found that nearly a third of Brits forgot to buy their loved-one a present for February 14 and the worst offenders were 25-34 year olds.
54% of the age bracket has let Valentine’s Day go by without even acknowledging it.
The most favoured acts on Valentine’s Day is being surprised with our favourite home-cooked meals (30 per cent), flowers (30 per cent) and just simply spending unexpected time with our significant other (24 per cent).
Bloom & Wild said: “Whether you love or giggle at Valentine’s Day activities, the majority of
Brits are looking for more love and affection in their relationships.
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“Whether it’s making more time to be together or a more classic gesture of flowers, it’s appreciation and acknowledgement of each other that’s paramount to keeping romance alive.”
“One in 10 of us never tell our partners we love them and nearly half (44%) of us would not consider ourselves as romantic.
“But we are not happy about this love-less state, with almost half (49%) of us wishing for more romance in our relationships. Bloom and Wild’s Valentine’s Day gift shop is full of gifts perfect for Valentine’s Day.”
UK’s regional gift spends for Valentine’s Day
- North East – £136.00
- London – £129.99
- South West – £41.65
- North West – £41.55
- Scotland – £38.41
- West Midlands – £27.45
- Wales – £25.86
- South East – £24.36
- East Midlands – £23.52
- East / East Anglia – £18.49
- Yorkshire – £16.36