A LONDON-based prankster whose picture of an egg surpassed Kylie Jenner’s record of Instagram “likes” has told the reality TV star: “All’s fair in love and war.”
The 21-year-old had previously held the world record for the most-liked Instagram photo of all-time with her picture of her daughter Stormi Webster, but was supplanted overnight by the profile featuring only the picture of the egg.
Kylie later acknowledged the new record-holder with a video on her Instagram showing her cracking an egg on a sun-baked pavement.
In the video she touches the ground, commenting that “it’s really hot”, before breaking the egg over it and laughing.
Today the mystery individual behind the account told The Sun Online: “No hard feelings Kylie. All’s fair in love and war.
“I thought it would be an interesting experiment to try and beat the record with something as basic as possible. Which led to me deciding on the egg.
“I guess it’s also a comment on celebrity culture and how fragile and easily cracked it is – pun intended. But really I just thought it would be funny if something as simple as an egg could take the crown.”
The prankster said it had been a “whirlwind week” with the egg so far having received more than 29million views – 11m more than Kylie’s record.
“It was in the evening on Friday January 4th. While doing dry January I was sitting at home reading an article online about the top 20 Instagram posts of 2018.
No hard feelings Kylie. All’s fair in love and war.”
Anonymous creator of the world’s most ‘liked’ Instagram post
“It was quiet for the first few days with only 8,000 likes on Tuesday night. But then on Wednesday the likes started to pick up then the followers built up over the weekend.
“What’s next for the egg? I’ve got a few ideas. Stay tuned.”
Delighted egg fans have since posted their congratulations, with one follower saying: “I can’t believe this actually worked.”
Another person added: “Mission accomplished!”
The Instagram page declares: “Let’s set a world record together and get the most liked post on Instagram.”
It goes on to say let’s beat “the current world record held by Kylie Jenner (18 million)! We got this #LikeTheEgg #EggSoldiers #EggGang.”
Kylie announced the birth of her daughter in February last year with an adorable Instagram post which showed her tiny daughter holding onto her finger.
It quickly set the world record for the highest number of Instagram likes, topping an incredible 18.1m.
The reality star later shared a heartwarming video of her pregnancy journey.
Kylie is the richest Kardashian sibling with £278m beauty empire. Her hugely popular Lip Kits boosted her beauty empire and she is predicted to be a billionaire by 2022.
Sister Kim Kardashian is second richest with an £127m fortune, and brother Rob Kardashian is at the bottom with £5.7m.
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